Call to action #2
I also placed a QR code to make the connection between their phones and the card.
BEYOND THE APP
Connecting users to the product
We knew that card delivery and activation had to be welcoming and easy. And I wanted to make sure we had a card that did more than just look good.
Call to action #1
I placed a reminder to activate the card that would appear once it was removed.
Personal interaction
I wanted to add a human element to our card mailer, so I placed a photo of a hand behind where the card was glued in, "holding" the card for the customer.
Orientation
On the back I placed a screenshot from the app to further connect the card and app experience in the cardholder's mind.
Digital wallets
I also placed QR codes for both Apple and Google Wallet's guide on how to add a card to those respective wallets. We knew that the more expenses were charged on the company card, the fewer lengthy reimbursements there would be clogging up real-time visibility.
Practical design choices
I went with the largest font that would fit for the card numbers, and put two spaces between each group of numbers to make them easier to read.
TACTILE INTEGRATION
High end materials
Printing with spot gloss on a matte card and stamping with silver foil gave me a chance to dust off my print skills.
Than standard card designs
The end result was far more readable